APPROACH

Following the basic logic of an interplay between brand strategy, customer experience and marketing performance, the rudimentary building blocks of the new brand were developed in a small core team. In this context, innovative approaches for the digital brand experience were also developed and implementation variants derived, among other things.

RESULT

At the end of 2020, the new venture building company was successfully launched on the market. At the same time, the first project - an Innovation Hub - was opened in cooperation with a renowned, internationally active investor. The first projects and financing were also realized in this launch year.